Jeffrey Rock, CFA

Jeff joined Frontier in 2021 as a wealth advisor and has over 25 years of industry experience. Prior to joining Frontier, he worked six years at E*TRADE Financial as a financial consultant and before that in similar roles at USAA, Merrill Edge and Morgan Stanley. Jeff also worked for EDS on the institutional side of the business in corporate and pension investments.

Jeff received his Bachelor of Business Administration in Accounting from the University of Michigan and holds the Chartered Financial Analyst® designation. He is a member of the CFA Society of Dallas Fort Worth and is active in his local church. Jeff and his wife Debbie have raised three daughters and have four grand kids and another one on the way.

"Understand that happiness is not based on possessions, power or prestige, but on relationships with people you love and respect."

H. JACKSON BROWN, JR.